Course code: BSB52415
This qualification reflects the role of individuals working in a variety of marketing roles across different industry sectors who possess a sound theoretical knowledge base and demonstrate a range of managerial skills. Typically they would have responsibility for the work of other staff and lead teams in conducting marketing campaigns.
56 Weeks: (52 weeks classroom delivery + 4 weeks of holidays).
CRICOS COURSE CODE: 095344A
- For course packages or re-enrolment, the registration fee is payable only once.
- These fees are indicative and are subject to change at the time of enrolment.
After achieving this qualification, candidates may undertake the Advanced Diploma of Marketing or other Advanced Diploma qualifications. Possible job titles relevant to this qualification include:
- Marketing manager
- Marketing team leader
- Product manager
- Public relations manager
- 18 years or over
- Basic computer skills
- Meet all Student Visa requirements, including:
- Year 11 – 12 academic education (or equivalent)
- IELTS 5.5 or English proficiency (or equivalent)
- have completed all core units in BSB42415 Certificate IV in Marketing and Communication
Modules shown are for the current academic year and are subject to change in the future.
Your choice of modules and projects available may, to some extent, be restricted by the schedule of lectures and the availability of staff. It may also vary according to the degree specialism chosen.
|UNIT CODE||UNIT NAME|
|BSBMKG506||Plan market research|
|BSBMKG501||Identify and evaluate marketing opportunities|
|BSBMKG523||Design and develop an integrated marketing communication plan|
|BSBMKG508||Plan direct marketing activities|
|BSBMKG409||Design direct response offers|
|BSBMKG514||Implement and monitor marketing activities|
|BSBMKG507||Interpret market trends and developments|
|BSBMKG502||Establish and adjust the marketing mix|
|BSBMKG609||Develop a marketing plan|
|BSBLDR502||Lead and manage effective workplace relationships|
|BSBPMG522||Undertake project work|
|BSBFIM501||Manage budgets and financial plan|