Diploma of Marketing and Communication (BSB52415)

Description

Course code: BSB52415

This qualification reflects the role of individuals working in a variety of marketing roles across different industry sectors who possess a sound theoretical knowledge base and demonstrate a range of managerial skills. Typically they would have responsibility for the work of other staff and lead teams in conducting marketing campaigns.

56 Weeks: (52 weeks classroom delivery + 4 weeks of holidays).

AUD $200 (non-refundable)
AUD $1,000
AUD $9,000

CRICOS COURSE CODE: 095344A

  • For course packages or re-enrolment, the registration fee is payable only once.
  • These fees are indicative and are subject to change at the time of enrolment.

Pathways Information

After achieving this qualification, candidates may undertake the Advanced Diploma of Marketing or other Advanced Diploma qualifications. Possible job titles relevant to this qualification include:

  • Marketing manager
  • Marketing team leader
  • Product manager
  • Public relations manager

Entry requirements

  • 18 years or over
  • Basic computer skills
  • Meet all Student Visa requirements, including:
    • Year 11 – 12 academic education (or  equivalent)
    • IELTS 5.5 or English proficiency (or  equivalent)
  • have completed all core units in BSB42415 Certificate IV in Marketing and Communication 

Structure

Modules shown are for the current academic year and are subject to change in the future.

Your choice of modules and projects available may, to some extent, be restricted by the schedule of lectures and the availability of staff. It may also vary according to the degree specialism chosen.

UNIT CODEUNIT NAME
BSBMKG506Plan market research
BSBMKG501Identify and evaluate marketing opportunities
BSBMKG523Design and develop an integrated marketing communication plan
BSBMKG508Plan direct marketing activities
BSBMKG409Design direct response offers
BSBMKG514Implement and monitor marketing activities
BSBMKG507Interpret market trends and developments
BSBMKG502Establish and adjust the marketing mix
BSBMKG609Develop a marketing plan
BSBLDR502Lead and manage effective workplace relationships
BSBPMG522Undertake project work
BSBFIM501Manage budgets and financial plan