Description

Course code: BSB61315
This qualification reflects the role of individuals working as marketing directors, marketing strategists and national, regional or global marketing managers. Individuals in these positions provide leadership and strategic direction in the marketing activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the marketing field. These individuals are often accountable for group outcomes and for the overall performance of the marketing function of an organisation.

CRICOS PROGRAM CODES: 095343B

• For course packages or re-enrolment, the registration fee is payable only once.
• These fees are indicative and are subject to change at the time of enrolment.

Pathways Information

After achieving this qualification, candidates may seek to undertake higher education programs. Possible job titles relevant to this qualification include:

• Marketing director
• Marketing strategist
• National, regional or global marketing manager

Entry requirements

• 18 years or over
• Basic computer skills
• Meet all Student Visa requirements, including:
  • Year 11 – 12 academic education (or  equivalent)
  • IELTS 5.5 or English proficiency (or  equivalent)