Course code: BSB61315
This qualification reflects the role of individuals working as marketing directors, marketing strategists and national, regional or global marketing managers. Individuals in these positions provide leadership and strategic direction in the marketing activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the marketing field. These individuals are often accountable for group outcomes and for the overall performance of the marketing function of an organisation.
90 Weeks: (78 weeks classroom delivery + 12 weeks of holidays).
CRICOS COURSE CODE: 095343B
- For course packages or re-enrolment, the registration fee is payable only once.
- These fees are indicative and are subject to change at the time of enrolment.
After achieving this qualification, candidates may seek to undertake higher education programs. Possible job titles relevant to this qualification include:
- Marketing director
- Marketing strategist
- National, regional or global marketing manager
- 18 years or over
- Basic computer skills
- Meet all Student Visa requirements, including:
- Year 11 – 12 academic education (or equivalent)
- IELTS 5.5 or English proficiency (or equivalent)
- have completed all core units in BSB52415 Diploma of Marketing and Communication.
Modules shown are for the current academic year and are subject to change in the future.
Your choice of modules and projects available may, to some extent, be restricted by the schedule of lectures and the availability of staff. It may also vary according to the degree specialism chosen.
|UNIT CODE||UNIT NAME|
|BSBMGT616||Develop and implement strategic plans|
|BSBMKG609||Develop a marketing plan|
|BSBADV602||Develop an advertising campaign|
|BSBMKG603||Manage the marketing process|
|BSBMKG607||Manage market research|
|BSBMGT617||Develop and implement a business plan|
|BSBMKG608||Develop organisational marketing objectives|
|BSBINN601||Lead and manage organisational change|
|BSBMGT608||Manage innovation and continuous improvement|
|BSBIPR601||Develop and implement strategies for intellectual property management|